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Popular on Tomorrow is Here |
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Society 2.0 -
Fun and Games
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Mar 25, 2009 at 09:12 PM |
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According to a report produced by the PC Gaming Alliance (PCGA) the PC is the largest single platform for games with annual worldwide revenues of US$10.7 billion. This is more than any of the consoles currently available from Sony, Microsoft and Nintendo.
PCGA president Randy Stude told the BBC these figures underline the PC as the "Number one platform for gaming world wide." He said, "Despite Xbox LIVE and PlayStation, the online platform that remains the most accessible and robust is the PC."
The report, released to coincide with the opening of the Game Developers Conference in San Francisco, noted the three biggest trends in 2008 were:
- The growth of online digital distribution via services like Valve’s Steam
- The growth of free games with a virtual item purchase model
- The growing presence of game cards at major retailers like 7-Eleven

The report also contains many interesting factoids such as:
- Massively Multiplayer Online Games (MMOGs) are the leading products for both revenue and profits
- World of Warcraft is generating over $1 billion in annual revenue
- PC games regularly generate over $50 million in sales but can generate substantially more in subscription and/or add-on revenue
- Several Asian MMOGs are generating over $100 million in annual revenue after 5+ years on the market
- The Lich King expansion to World of Warcraft outsold its predecessor.
- In 2008, two major new subscription MMOGs, Warhammer Online and Age of Conan, sold over 1 million units each.
However, the PCGA is an umbrella organization for companies interested in promoting the PC as a gaming platform. Mr Stude, its president, works for Intel, the chip manufacture behind most of the CPUs that drive PCs. So its reports may be little biased. Something the BBC interview did not point out.

Still, I don't think anyone needs the PCGA to tell them MMOGs are where all the fun's at.
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Last Updated ( Apr 03, 2009 at 03:36 AM )
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Help Choose a Name for the Mars Science Laboratory |
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Space Exploration -
Around the Solar System
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Mar 24, 2009 at 12:02 PM |
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Polls have opened on the final naming of NASA's Mars Science Laboratory (MSL) rover. The non-binding poll to help NASA select a name opened on Monday will stay open until Sunday Mar. 29.
 NASA/JPL-Caltech
The names, submitted by students from across the USA are:
- Journey
- Amelia
- Adventure
- Vision
- Pursuit
- Sunrise
- Wonder
- Perception
- Curiosity
NASA will select the winning name, based on a student's essay and the poll. NASA will announce the wining name in late April or early May 2009.
The MSL will launch in 2011 and touch down on Mars in 2012. It is part of the Mars Exploration Program, a series of expeditions to Mars with the four main goals of:
- Determining whether life ever arose on Mars
- Characterizing the climate of Mars
- Characterizing the geology of Mars
- Preparing for human exploration
The MSL will continue the work of the highly successful Spirit and Opportunity rovers and Mars Polar Lander Missions.
If you like, you can send your name to the surface of Mars. Enter your name here and it will be loaded onto a microchip that will travel to Mars as part of the MSL rover.

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Footprints Indicate Upright Walking 1.5m Years Ago |
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Life Sciences -
Palaeontology
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Mar 03, 2009 at 10:25 PM |
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Fossil footprints found in Kenya have revealed our ancestors were moving around much as we do today, over 1.5 million years ago.
Students from the Koobi Fora Field School excavated the footprints between 2006 and 2008. Along with the prints of many animals, they found three sets of human-like footprints. One was probably a child's tracks.
The prints were made in fine sand on what was once a riverbank. The sand had been sandwiched between layers of volcanic ash. Scientists estimate the height of the adults to be about 5ft 9in from the stride length.
David Braun, an archaeologist from the University of Cape Town in South Africa, told Reuters:
"It was kind of creepy excavating these things to see all of a sudden something that looks so dramatically like something that you yourself could have made 20 minutes earlier in some kind of wet sediment just next to the site.
"These could quite easily have been made on the beach today.
An international team, led by Professor Matthew Bennett from Bournemouth University in England, has studied the footprints. They published their conclusions in Science last week.Professor Bennett says:
"Our findings from Ileret show that by 1.5 million years ago, these individuals had evolved an essentially modern human foot function and a style of two-footed locomotion that we would recognize today.
"Foot bones are rarely preserved because they are small, encased in flesh, and easily consumed by carnivores.
"Consequently, our knowledge of foot anatomy and function in our early ancestors is poor. Fossil footprints are rare but when they are found, they provide an invaluable line of evidence.
By finding the age of the surrounding ash layers, scientists were able to estimate the age of the footprints to about 1.51 million to 1.53 million years old. They conclude that the prints were likely to have been made by the early hominid Homo ergaster or early Homo erectus. Homo sapiens or modern man first appeared 200,000 years ago.
John Harris, a paleoanthropologist at Rutgers University in New Jersey, USA is one or of the co-authors of the Science paper. He told the National Geographic:
The ancient footprints indicate a rounded heel, pronounced arch and a big toe parallel to the other toes just as modern humans have. The big toes of chimpanzees, by contrast, splay outward, which is useful for grasping branches.
"We've lost that, but what we've created is a platform from which we can step up on and balance ourselves on and push off on in bipedal locomotion.
Image courtesy of Matthew Bennett/Bournemouth University
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Teenager Sacked for Facebook Comments |
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Society 2.0 -
Employment
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Feb 27, 2009 at 05:15 PM |
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Sixteen-year-old Kimberley Swann has been sacked from Ivell Marketing & Logistics in Clacton-on-Sea, England. Her boss, Stephen Ivell had seen comments she had left for her friends on her Facebook page.
We all have had a good moan about our jobs from time to time. But from now on, you had better be careful where you do it.
Kimberley Swann started work as an office administrator just under a month ago. The first day was not what she had hopped it would be. She posted to Facebook, "first day at work. omg !! So dull!!" Then two days later, "all i do is shred holepunch n scan paper!!! omg!" Another fortnight produced, "im so totally bord!!!"
On Feb. 23, Ms Swann was called into the office of boss, Stephen Ivell and sacked on the spot. She was handed a letter and marched from the offices. The letter said:
"Following your comments made on Facebook about your job and the company we feel it is better that, as you are not happy and do not enjoy your work, we end your employment with Ivell Marketing & Logistics with immediate effect.
Ms Swann told the Daily Mail:
"I didn't even put the company's name, I just put that my job was boring. They were just being nosy, going through everything. I think it is really sad, it makes them look stupid that they are going to be so petty.
Is posing a comment on Facebook any different from making the same comments to a friend in a public place? Ms Swann thinks Mr Ivell overreacted, she said:
"I was an office administrator, so of course it was boring at first and I knew it would get more interesting. I was happy there, although they said I wasn't. It's not fair. I think it's really out of order but there is nothing I can do now.
Mr Ivell told the Daily Mail his firm had done everything by the book:
"We were looking for a long-term relationship with Miss Swann as we do with all our staff. Her display of disrespect and dissatisfaction undermined the relationship and made it untenable.
"It is unfortunate that we didn't come up to Miss Swann's expectations on this occasion and we wish her every success in the future
Mr Ivell appears to be motivated by protecting his company's image. According to Miss Swann:
"He called me into the office and said, 'I have seen your comments on Facebook and I don't want my company being in the news.' They said it was not good for the company.
If that was the objective then this heavy-handed action has backfired gaining Ivell Marketing & Logistics national coverage in the UK MSM and internationally on the internet.
However, this is another warning for any users of social media sites. Do not ever consider them private or erasable.
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Fit Your Home to Your Habitat with Eco-Solar Shades |
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Technology -
Green
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Feb 27, 2009 at 11:20 AM |
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We are altering our world. This cannot continue. From energy efficient light bulbs to carbon footprints, environmental considerations are entering our lives. This trend will grow.
Energy efficiency is no longer an optional extra, but an essential design criterion. When you furnish your next home or re-furnace the present one, you will need to think green.
When you are looking for energy efficient and environmentally friendly window shades go look at what The Shade Store has to offer. These shades are made from of GreenGuard Certified fabrics which will:
- Absorb heat
- Block 97 percent of ultra-violet (UV) rays
- Reduce glare
- Maintain the view
There is a choice of fabric density with three percent the densest and ten percent is the sheerest.
Each Solar Shade comes with continuous loop control; a silver beaded chain that allows you to roll the shade up and down easily and precisely. The option of a valance and decorative bottom bar is available. All from $66 and they ship in just five days.
For affordable, energy efficient and environmentally friendly window shades go to The Shade Store.
The Shade Store is currently offerings exclusively to SocialSpark Bloggers and their readers (that’s you an me) 15 percent off and free shipping on all orders. Just use the code: IZEA01 when ordering.
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Last Updated ( Apr 03, 2009 at 03:09 AM )
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The Lost City of Atlantis is Still Lost |
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The Outer Limits -
Lost Civilisations
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Feb 22, 2009 at 09:32 PM |
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Bernie Bamford, a 38-year-old aeronautical engineer from Chester in England caused a stir last week with his claim to have found the fabled lost City of Atlantis. Mr Bamford spotted a grid pattern on the sea bad 620 miles off the coast of Africa.

On Google Maps
The first mention of Atlantis is by Plato in 360 BC. According to Plato, Atlantis was a naval power lying, "in front of the Pillars of Hercules" or the Straights of Gibraltar.
He claimed Atlantis conquered many parts of Western Europe and Africa about 9600 BC. After a failed attempt to invade Athens, Atlantis sank into the ocean, "in a single day and night of misfortune."
The legend of Atlantis has grown since then. The Nazis thought Atlanteans were the ancestors of their master race. New Age legend has Atlanteans with psychic powers responsible for building everything from the Pyramids to Stonehenge. Popular culture places Atlantis in another Galaxy.
So, the discovery what looks like a street pattern on the sea bed caused quite a stir. However, there are a few problems with the picture. The first is scale. The area covered by the grid is 20 times as big as Greater London. The second is that the lines do not actually appear on the seabed but are an artifact of the way the map making process.
In a statement Google said:
"It's true that many amazing discoveries have been made in Google Earth -- a pristine forest in Mozambique that is home to previously unknown species, a fringing coral reef off the coast of Australia, and the remains of an Ancient Roman villa, to name just a few.
"In this case, however, what users are seeing is an artefact of the data collection process.
"Bathymetric (or seafloor terrain) data is often collected from boats using sonar to take measurements of the seafloor. The lines reflect the path of the boat as it gathers the data.
So the fabled Lost City of Atlantis Remains lost, who knows it could be in another Galaxy.
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Quickie |
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At least one large lakes observed on Saturn's moon, Titan contains liquid hydrocarbons. |
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